BY JO ELLEN MYERS SHARP
E-BOOKS
ARE ON THE RISE IN SOME CLASSROOMS,
BUT THE PUBLISHING INDUSTRY IS STILL
GETTING THE KINKS OUT. THERE MAY BE a lot of buzz
about electronic books, but professors,
publishers and bookstores say digital
tomes are far from the norm. Some
professors are using e-books in
their engineering classes and laboratories,
but the number is small and varies
from campus to campus. Many of their
colleagues and publishers are taking
a more wait-and-see attitude while
the industry gets the bugs out.
The first of those bugs is content.
E-books are read or downloaded from
a Web site. Students can pay for
the e-book at the Web site or buy
it through an online retailer or
a traditional brick-and-mortar bookstore.
What students actually buy is an
access code to the online version.
For an additional fee, students
may also be able to buy a CD-ROM
or DVD version. However, the CD
may only have an abridged version
of the textbook, forcing students
to buy a printed copy if they want
to use it for reference at a later
date.
Access is also an issue, as e-books
are available only with a computer.
Frequently, there are licensing
restrictions on how the online version
can be printed. Once a course is
over, access to the online content
may expire. Also, the content may
be available only through the specific
computer that registered with the
Web site. Portability could be another
bug because students must have access
to a computer to be able to study.
E-books are not very common in
engineering education, says Prasad
Enjeti, the Texas Instruments Professor
in the department of electrical
engineering at Texas A&M University
in College Station. In one of his
undergraduate classes, Enjeti uses
an e-book that's available at no
charge through the university's
library. "I think our younger generation
will easily adopt the e-book concept,"
he says, especially with hand-held
readers.
"Of course, (e-books) are the wave
of the future," says Alfred Carlson,
a professor of chemical engineering
at Rose- Hulman Institute of Technology
in Terre Haute, Ind. "There are
just too many advantages, especially
cost, to having e-books available."
Carlson, who says he would use e-books
in his classes if they were available,
says the benefits are huge. "Students
can carry all of their 'books' around
with them at all times, can search
the material more easily, can move
through the material using different
patterns and, of course, the material
should be cheaper," Carlson says.
"Another major advantage is publication
speed and relevance. Most thermo
books either have no new info or
outdated or useless material. There
are way too many of these books
and too few books on special topics."
Access is not a problem, Carlson
says, because "everyone has a computer.
Look around your office. Only Third
World countries do not all have
the technology, and this is changing
rapidly. No one can keep up without
the technology. This is a nonargument."
At least one professor has done
away with the expense of buying
access or the book by offering his
textbook on heat transfer as a free
download to anyone, anywhere. John
H. Lienhard V, a professor of mechanical
engineering at Massachusetts Institute
of Technology, decided to offer
"A Heat Transfer Textbook" in a
PDF format at no charge. The book
has been downloaded thousands of
times, as evidenced by the thank-you's
Lienhard has received from students
all over the world — from
the United States to India to Colombia.
After 20 years and three editions,
the publisher decided to stop printing
the book, and the copyright reverted
to Lienhard and his father and co-author,
John H. Lienhard IV. Driven by a
sense of altruism, the Lienhards
put the book online. What cost $150
before is now free. And the online
version is in a format that allows
easy updates and changes. "The advantage
is definitely with the author, who
can turn around to his computer
and fix it and instantly put the
new version online," Lienhard says.
Work in Progress
DESPITE THE EASE and reduced expense,
acceptance of electronic books has
been slow. "There's been a lot of
media attention to e-books and students
thinking they are a cost-effective
alternative, but we are not seeing
sales or adoption by faculty," says
Laura Nakoneczny, director of public
relations at the National Association
of College Stores in Oberlin, Ohio.
Not all e-books are equal, and
there's a struggle between content
owners and publishers over what
the best model for distribution
is, Nakoneczny says. A soon-to-end
pilot project on e-book sales at
college bookstores may answer some
of those questions.
A group of publishers has teamed
with distributor MBS Textbook Exchange
Inc., in Columbia, Mo., to sell
access to digital textbooks for
one-third the price of the printed
versions. The goal is to assess
the market demand, and if the pilot
project is successful, similar programs
will be rolled out to all of MBS'
bookstore clients. Among the 10
schools participating in the project
are California State University
at Fullerton, West Virginia University
and the University of Oregon.
Chris Standish, book distribution
manager at the University of Oregon
bookstore, says although buying
e-books might feel like a gamble
because they're so new, he's confident
users will like them for their convenience.
But Standish says, at least at
the beginning, price will be a big
issue. Standish suspects the trial's
one-third price discount might not
be low enough. "I think to get people
to try stuff, you have to make it
a really good deal."
Already, the project has had to
extend access to the e-books from
the five months originally planned
to at least a year because of student
complaints. Truncated access riles
more than students. "E-book content
may be turned off, either by a new
edition that may discontinue coverage
of an outdated topic or through
licensing restrictions," says Barrett
S. Caldwell, an associate professor
of industrial engineering and director
of the Indiana Space Grant Consortium
at Purdue University. "That's a
real problem since I refer to old
content in a variety of ways, even
after years or decades. I have trouble
with publishers forcing people to
pay for content and then cutting
off access. For engineers, old textbooks
are important references to refresh
knowledge." Both of the texts Caldwell
uses in his engineering statistics
classes this semester have e-book
capabilities.
"There is a trend toward e-book
publishing on the part of the publishers,
who are trying to evolve their formats
to accommodate purchaser and user
needs and desires," says Susan Spilka,
director of corporate communications
at John Wiley & Sons Inc., in Hoboken,
N.J. "The trend, however, has not
as yet reflected itself in dramatic
increases in e-book sales for scientific
and technical books, other than
by libraries."
But Pam Goodman, a spokeswoman
for Follett Corp., which owns or
operates 720 bookstores in the United
States and Canada, says they're
on the upswing. "We've not seen
a lot of tracks yet with e-books,
although they are a growing mechanism
for providing course content to
students." Still, she says, Follett
recently developed a new corporate
group to explore e-books along with
other electronic formats, such as
electronic or digital libraries.
"In the last few years, people
have been more sensible about what
e-books can and can't do, and there's
less overglamorizing," says David
Blakesley, an associate professor
of English and director of the professional
writing program at Purdue. Blakesley
also owns Parlor Press LLC, which
publishes e-books. With e-books,
students can search and highlight
material, write in the margins and
even turn down the corner of a page.
E-books mix video and interactive
elements that allow everything from
visual demonstration of laboratory
experiments to quizzes. "They definitely
are different than paper books,
and each has its advantages," Blakesley
says. "E-books are here to stay."
Jo Ellen Myers Sharp is a freelance
writer based in Indianapolis.
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