Bill Little remembers the days when North Carolina was known just for tobacco, textiles, and furniture. In the 1950s, the state ranked at
the bottom of the country in per capita income and its economy grew as slowly and predictably as the summer crop season. Little, then a chemistry professor at the University of North Carolina, knew that the state needed to attract
high-paying, quality jobs to keep the smart students from fleeing after graduation. "We had three universities producing doctoral-level scientists but there wasn't any place for them in North Carolina to work," he recalls.
Little became one of the faculty's "traveling salesmen" who met with companies and tried to persuade them to relocate research in a new park situated between UNC in Chapel Hill, Duke University in Durham, and North Carolina State
in Raleigh. So at the same time Silicon Valley began its ascent, town elders and politicians contributed $1.5 million to build a 4,000 acre park where some farms and pine forests stood.
Still, when North Carolina's Research Triangle Park opened its doors in 1958, Little and others weren't sure whether any private companies would move there.
Today, Little's most optimistic expectations have been surpassed. About 120 companies have operations in the park, employing about 44,000 people. Among the tenants are such blue-chip firms as
IBM (which employs 13,000 people), Nortel, Glaxo Wellcome, Ericsson, and Cisco. Even foreign companies have moved operations to the triangle, creating 5,600 jobs. And most of these jobs are
financially rewarding. The median family income in the area is $52,000 a year, which is about $12,000 more than the state's average. The triangle's efforts have lifted the state per capita income ranking to
31st. Between 1991 and 1998, companies made $1.9 billion of investments in plant and equipment in the three county triangle region.
How did North Carolina pull it off? The park's first tenant was the Research Triangle Institute, a consortium of the three universities that would compete for research contracts. Little and others hoped
that companies would take advantage of the chance to work alongside esteemed faculty members from the three schools. Today, more than 1,700 researchers work at the institute in 115 disciplines, including
chemistry, engineering, and life sciences. Some recent projects include discovering a way to treat cocaine addiction, making air travel safer by creating models to predict air turbulence, and inventing
low-power semiconductors through new circuitry. Last year was the institute's best ever, with $206.6 million in revenues from research contracts.
The presence of the institute along with the universities lured the companies. Nearly 90 percent of the companies at the research park have formal or informal ties with the universities, and the relationships
go beyond just hiring of graduates as employees. Nearly 400 executives are adjunct faculty members at the universities and 460 professors had consulting relationships at the park in 1998. "If we didn't have
three universities, we wouldn't have the park," says Jim Roberson, president of the Research Triangle Park.
So in contrast to San Diego's nurturing of home-grown entrepreneurs through technology transfer, North
Carolina set up a climate to attract facilities instead. "North Carolina doesn't have an incubator but is an area friendly to corporations for setting up facilities and developing cooperative deals with the
universities," says the author Lampe. "Before you knew it, some interesting high tech started to happen."